Ok, so you’re a business owner and you’ve got an amazing product or service. Business is good, but you KNOW there’s some untapped potential as far as getting that amazing thing your offering out to a wider audience goes.
So, what now?
Professional product or lifestyle photos are a must!
Promoting your business or service is a never-ending task.
As my fellow business owners know, we’re constantly learning, pushing the boundaries and working hard to stand out from the competition and reach our target audience. There is so much more that goes on behind the scenes when running a successful business, and so much to consider.
In the battle to grab the attention of your target audience, stock images and outdated photographs just won’t cut it. To represent your business or service in the best possible way, you’re going to need a set of beautiful, purposeful product or lifestyle photos that showcase the best of your business or service.
Today, we’re sharing a few things we recommend that you consider when planning marketing photos for your business.
Book a marketing photoshoot today
Booking a marketing photoshoot is the first step in creating a professional set of visuals that can be used to promote your business or service. If it’s time to step up your marketing game, we’d love to hear from you! Get in touch to book a marketing photoshoot with Kingshill Studios.
Tips for when planning marketing photos for your business
Here are some things we recommend that you consider when planning product or lifestyle photos for your business:
1. What goals do you have for your business?
I’d imagine that you’ve got a pretty clear idea about your business aspirations, which is great because knowing these is crucial. Your business goals will impact how you choose to present your company visually.
Consider your aims for your marketing and how you might achieve these through photography.
Think about what environment or setting would help you best capture the essence of what you do, and present your company in a professional manner.
2. Who is your target audience?
This is perhaps the most important item on this list!
Who do you want to see your images? Depending on what type of business you have, maybe you’ve already got a clear picture of who your “ideal client” is.
You should keep them in mind while you’re taking your pictures, so you can be sure you’re creating something they’ll be likely to respond to.
3. What message are you trying to convey?
This relates to the first two points, but it’s important to consider exactly what message you’re trying to get across with the images you are taking. If you have a clear story, this will help you create engaging imagery that will draw your audience in.
Related reading: Stand out from the competition with marketing portraits from Kingshill Studios
4. What are the images for?
There are a number of great uses for marketing photographs, depending on your business.
If you have a physical space, you might want to display a selection of your images on the walls. This will help set a professional tone from the outset when a customer visits you.
Marketing images are also perfect for your website or blog, as they help to add a unique touch to your online presence.
They’re great for social media as well, such as Instagram, Twitter or Facebook. Having your own set of brand materials to use on your social channels will really help set you apart from the crowd.
5. How will you use your images to promote your business?
Social media is becoming more and more important when establishing and growing your business. A strong presence on social media ensures that your target audience is able to find you, and know exactly what you’re about at a glance.
You can use your marketing images to create a strong business profile online, to illustrate your product or service in a clear way.
Need photos for your business?
Book a marketing session by Kingshill Studios!
No matter what your product or service is, we’d love to chat with you about creating beautiful, contemporary photographic imagery to help you promote your business.
Get in touch today to find out more!
